Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Item Information Item Information

Format: Hardcover
Author: Kaushik, Avinash
ISBN: 9780470529393
Condition: Used
Dimensions: 9.22 x 1.13
Number Of Pages: 512
Publication Year: 2009

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [With CDROM]

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