Super Mario: How Nintendo Conquered America

by Ryan, Jeff
5 out of 5 Customer Rating
ISBN: 9781591845638
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Used - Trade Paperback - 9781591845638

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Overview

The first princess Mario saved was Nintendo itself.

In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.

Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur-ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.

Since then, Mario has starred in over two hundred games, gen-erating profits in the billions. He is more recognizable than Mickey Mouse, yet he's little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?

Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

  • Format: TradePaperback
  • Author: Ryan, Jeff
  • ISBN: 9781591845638
  • Condition: Used
  • Dimensions: 8.40 x 0.90
  • Number Of Pages: 309
  • Publication Year: 2012

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