Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry
4.8 out of 5 Customer Rating
ISBN: 9780446672313
Availability:
$7.99
Used - Trade Paperback - 9780446672313

Available Offers

Overview

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
  • Format: TradePaperback
  • Author: Beckwith, Harry
  • ISBN: 9780446672313
  • Condition: Used
  • Dimensions: 7.40 x 0.80
  • Number Of Pages: 272
  • Publication Year: 2012

Customer Reviews