Scientific Advertising

by Hopkins, Claude
3.7 out of 5 Customer Rating
ISBN: 9781603866361
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Used - Trade Paperback - 9781603866361

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Overview

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
  • Format: TradePaperback
  • Author: Hopkins, Claude
  • ISBN: 9781603866361
  • Condition: Used
  • Dimensions: 9.00 x 0.21
  • Number Of Pages: 88
  • Publication Year: 2014

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