Retail Business Kit for Dummies [With CDROM]

by Segel, Rick
3.2 out of 5 Customer Rating
ISBN: 9780470293300
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Overview

Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace--from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.

In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You'll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to:

  • Launch a successful independent retail business
  • Create a Web site that shines
  • Connect with customers and increase sales
  • Handle legal and accounting issues
  • Design stores that really work
  • Practice the 10 keys to retail selling
  • Use management practices proven in the trenches
  • Make visual merchandising work for you

Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies

Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.

  • Format: Trade Paperback
  • Author: Segel, Rick
  • ISBN: 9780470293300
  • Condition: Used
  • Dimensions: 9.22 x 0.87
  • Number Of Pages: 416
  • Publication Year: 2008

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