Malcolm Gladwell is a gifted, intellectual writer. And his bestselling books have practically turned him into a guru on social sciences. His insights are remarkable. His prose, ambitious. If you've never read any of Gladwell's work, The Tipping Point is the place to start. I devoured this book while on vacation. I was captivated. This book is loaded with statistics, but it's written in a narrative way that makes it a smooth, accessible read. I highly recommend this book as well as anything else written by Gladwell.
Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint. 100,000 first printing.