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Stadtgeschichte, Stadtmarke, Stadtentwicklung

Stadtgeschichte, Stadtmarke, Stadtentwicklung: Zur Adaption Von Geschichte Im Stadtmarketing


Dieses Buch diskutiert interdisziplin???r das Verh???ltnis zwischen Stadtgeschichte und Stadtmarketing und zeigt konkrete Beispiele f???r einen Umgang mit Stadtgeschichte auf, der sich als seri???se Inwertsetzung und ???bersetzung der Geschichte vor allem an der Frage orientiert, was die Geschichte f???r Gegenwart und Zukunft der Stadt bedeuten kann. Die Autoren untersuchen, wie Forschung zu historischen Begebenheiten genutzt werden und die Vermittlung historischer Inhalte an die breite ???ffentlichkeit in verst???ndlichen Pr???sentationen gelingen kann. Hierzu geh???rt nicht nur die Darstellung der Stadtgeschichte im Kontext von Adelsgeschlechtern und ber???hmten Personen, sondern auch die Bedeutung der Stadtidentit???t f???r die Stadtentwicklung. Anhand von Beispielen aus Braunschweig, N???rnberg, Leipzig, Berlin und Magdeburg wird aufgezeigt, wie wichtig Vergangenheit und Geschichte und deren Vermittlung f???r die Identit???tsstiftung und das Marketing von St???dten ist.Der Inhalt-Ein Blick auf den anhaltenden Geschichtsboom-Public History - Die Wissenschaft auf dem Weg in die ???ffentlichkeit-Geschichte im Superlativ. Zur langen Ahnenreihe des Stadtmarketings-Stadtidentit???t als organisches Element von Stadtentwicklung und Stadtmarketing-Geschichte und Stadtmarketing - Marke, Event, Vermittlung: Beispiele aus Berlin, Braunschweig, Leipzig, Magdeburg und N???rnberg



  • Condition: --
    HPB condition ratings
    • New: Item is brand new, unused and unmarked, in flawless condition.
    • Fine/Like New (F): No defects, little usage. May show remainder marks. Older books may show minor flaws.
    • Very Good (VG): Shows some signs of wear and is no longer fresh. Attractive. Used textbooks do not come with supplemental materials.
    • Good (G): Average used book with all pages present. Possible loose bindings, highlighting, cocked spine or torn dust jackets. Used textbooks do not come with supplemental materials.
    • Fair (FR): Obviously well-worn, but no text pages missing. May be without endpapers or title page. Markings do not interfere with readability. Used textbooks do not come with supplemental materials.
    • Poor (P): All text is legible but may be soiled and have binding defects. Reading copies and binding copies fall into this category. Used textbooks do not come with supplemental materials.
    Conditions Guide
  • Format: Paperback
  • Sold by: --
  • Language: German
  • Publisher: Gabler
  • ISBN-13: 9783658237059
  • ISBN: 3658237058
  • Publication Year: 2019
  • Edition: PAP/PSC
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HPB condition ratings
  • New: Item is brand new, unused and unmarked, in flawless condition.
  • Fine/Like New (F): No defects, little usage. May show remainder marks. Older books may show minor flaws.
  • Very Good (VG): Shows some signs of wear and is no longer fresh. Attractive. Used textbooks do not come with supplemental materials.
  • Good (G): Average used book with all pages present. Possible loose bindings, highlighting, cocked spine or torn dust jackets. Used textbooks do not come with supplemental materials.
  • Fair (FR): Obviously well-worn, but no text pages missing. May be without endpapers or title page. Markings do not interfere with readability. Used textbooks do not come with supplemental materials.
  • Poor (P): All text is legible but may be soiled and have binding defects. Reading copies and binding copies fall into this category. Used textbooks do not come with supplemental materials.
Conditions Guide
HPB condition ratings
  • New: Mint condition or still sealed (SS). Absolutely perfect in every way. New.
  • Fine/Like New (EX): No defects, little sign of use, well cared for. Plays perfectly. Close to new. Not necessarily sealed or unused, but close. Could be an unopened promotional or cut item. Sometimes called: mint-minus.
  • Very Good (VG): Will show some signs that it was played and otherwise handled by a previous owner who took good care of it.
  • Good (G): Attractive and well cared for, but no longer fresh. Minor signs of wear, scuffing or scratching, but will play almost perfectly. For vinyl: barely detectable crackles or pops.
  • Fair (FR): This item is in okay condition. For vinyl: good is not so good and the record may have low level crackles or pops when playing. CD: one or more tracks may skip.
  • Poor (P): Obviously well-worn and handled. Most vinyl collectors will not buy good or below, but some tracks on CD or vinyl will play.
Conditions Guide
HPB condition ratings
  • New: This movie is unopened and brand new.
  • Fine/Like New (EX): Near new. No defects, little sign of use. Plays perfectly. Not necessarily sealed or unused, but close. No skipping; no fuzzy or snowy frames in VHS.
  • Very Good (VG): Attractive and well cared for but no longer fresh. Minor signs of wear, but will play almost perfectly. For VHS: barely detectable distortion or very few fuzzy or snowy frames.
  • Good (G): This item is in okay condition and basically works well. There may be some minor distortion on VHS tape; slight scratching or wear on DVD.
  • Fair (FR): Basically plays, but may be obviously well-worn with some scratching or tape distortion.
  • Poor (P): Disc or tape is intact, but may be scratched or stretched. There may be skips or distortion or product defects.
Conditions Guide
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