What really excites buyers is seeing where they can add value and feeling they can take the business to the next level (with their skills, knowledge, and experience). Imagine your business is like a server rack. Server racks typically have numerous slots filled with servers and some empty slots. If buyers see your business as one where they can fill the same slots (each server representing the talents and value you bring to your company) they might be interested. If they doubt they can fill all the slots you do, they will likely not be interested. However, if they believe they and your management team can fill all of your slots plus an empty slot or two (with the increased value they bring to the business), they will be motivated and excited.Get what you deserve with John Martinka's eye-opening new book, If They Can Sell Pet Rocks Why Can't You Sell Your Business (For What You Want)?With over two decades of experience in the field, the author of Buying a Business That Makes You Rich: Toss Your Job Not the Dice once again brings his knowledge to the common reader as he shares what really appeals to potential business buyers and what to never, ever do.Perhaps the most revolutionary aspect of his new book is Martinka's innovative ACTION plan, a straightforward system that guides readers through the tumultuous world of business selling.The ACTION plan is an easy-to-understand process that provides results every time. Through examples, facts, and thorough explanations, Martinka reveals exactly why it's vital that all potential business sellers follow these simple steps:1.) Arrange the company's affairs before putting it on the market2.) Coach the company's employees on best practices3.) Teach the strengths of your companyWith this plan in place, as well as tips on how to spot the logical buyer for your business, timing your sale just right, and much, much more, If They Can Sell Pet Rocks Why Can't You Sell Your Business (For What You Want)? is the definitive guide for those in the business of selling their business.John Martinka, known as The Escape Artist for his expertise on business exit strategies, has over twenty years of experience in the corporate world. With a master's degree in finance and economics from Marquette University, Martinka has analyzed hundreds of acquisition candidates for a variety of clients, as well as helped over one hundred clients successfully realize their goals in buying and selling transactions.A respected public speaker, Martinka is also the cofounder of Partner On-Call Network and honored with Board Approval in Business Acquisitions and Sales by the Society for Advancement of Consulting. In his spare time, he is an active member of his Rotary Club, in which he helped start a project that has provided over three thousand computers to schoolchildren in Slovakia, Turkey and Antigua and Barbuda.