Dataclysm offers a glimpse into the vast, exponentially growing oceans of information being amassed every day in the digital realm. In the last 30 years or so, an unprecedented system of data collection began as the internet grew in processing power and became virtually ubiquitous in our lives. This book has a great deal of fun playing with the reams of data now available, examining society on a grand scale while providing some unexpected insights into human nature. A frequently hilarious, thought-provoking look at the implications of the modern world through the lens of Big Data.
An irreverent analysis of what online lives reveal about human nature draws on information from major online sources, including Twitter, Facebook, Reddit, and OkCupid, to explain how the science of human behavior is dramatically evolving.