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Content Rules: How To Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (And More) That Engage Customers And Ignite Your Business

by Handley, Ann/ Chapman, C. C./ Scott, David Meerman (Frw)

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Internet Marketing


  • Condition: Used - Good
    HPB condition ratings
    • New: Item is brand new, unused and unmarked, in flawless condition.
    • Fine/Like New (F): Book may have been read. Looks new and has no defects. May show remainder marks. Used textbooks do not come with supplemental materials.
    • Near Fine (NF): Clean, with no defects, but may show slight wear at edges of book or dust jacket. Used textbooks do not come with supplemental materials.
    • Very Good (VG): Shows signs of wear. May have minor defects: clipped or chipped dust jacket; owner’s inscription; remainder mark; minor foxing or bumping. Used textbooks do not come with supplemental materials.
    • Good (G): Average used book with all pages present. May have any of the defects above to a greater degree, including highlighting, library markings, or loose bindings. Rare and collectible books may have cocked spine, cracked hinges, water stains; torn or repaired dust jacket. Used textbooks do not come with supplemental materials.
    • Fair (FR): May be very worn, soiled, torn, or barely holding together. Used textbooks do not come with supplemental materials.
    • Poor (P): May have extensive damage from moisture or insects; detached boards; parts may be missing; marginally salable unless very unusual. Used textbooks do not come with supplemental materials.
    Conditions Guide
  • Format: Hardcover
  • Sold by: HPB Downers Grove
  • Seller rating:
  • Language: English
  • Publisher: John Wiley & Sons Inc
  • ISBN-13: 9780470648285
  • ISBN: 0470648287
  • Publication Year: 2010
HPB pick - In stock online & ships today

HPB ships same day when order is received before 2pm Central time

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HPB condition ratings
  • New: Item is brand new, unused and unmarked, in flawless condition.
  • Fine/Like New (F): Book may have been read. Looks new and has no defects. May show remainder marks. Used textbooks do not come with supplemental materials.
  • Near Fine (NF): Clean, with no defects, but may show slight wear at edges of book or dust jacket. Used textbooks do not come with supplemental materials.
  • Very Good (VG): Shows signs of wear. May have minor defects: clipped or chipped dust jacket; owner’s inscription; remainder mark; minor foxing or bumping. Used textbooks do not come with supplemental materials.
  • Good (G): Average used book with all pages present. May have any of the defects above to a greater degree, including highlighting, library markings, or loose bindings. Rare and collectible books may have cocked spine, cracked hinges, water stains; torn or repaired dust jacket. Used textbooks do not come with supplemental materials.
  • Fair (FR): May be very worn, soiled, torn, or barely holding together. Used textbooks do not come with supplemental materials.
  • Poor (P): May have extensive damage from moisture or insects; detached boards; parts may be missing; marginally salable unless very unusual. Used textbooks do not come with supplemental materials.
Conditions Guide
HPB condition ratings
  • New: Mint condition or still sealed (SS). Absolutely perfect in every way. New.
  • Fine/Like New (EX): No defects, little sign of use, well cared for. Plays perfectly. Close to new. Not necessarily sealed or unused, but close. Could be an unopened promotional or cut item. Sometimes called: mint-minus.
  • Very Good (VG): Will show some signs that it was played and otherwise handled by a previous owner who took good care of it.
  • Good (G): Attractive and well cared for, but no longer fresh. Minor signs of wear, scuffing or scratching, but will play almost perfectly. For vinyl: barely detectable crackles or pops.
  • Fair (FR): This item is in okay condition. For vinyl: good is not so good and the record may have low level crackles or pops when playing. CD: one or more tracks may skip.
  • Poor (P): Obviously well-worn and handled. Most vinyl collectors will not buy good or below, but some tracks on CD or vinyl will play.
Conditions Guide
HPB condition ratings
  • New: This movie is unopened and brand new.
  • Fine/Like New (EX): Near new. No defects, little sign of use. Plays perfectly. Not necessarily sealed or unused, but close. No skipping; no fuzzy or snowy frames in VHS.
  • Very Good (VG): Attractive and well cared for but no longer fresh. Minor signs of wear, but will play almost perfectly. For VHS: barely detectable distortion or very few fuzzy or snowy frames.
  • Good (G): This item is in okay condition and basically works well. There may be some minor distortion on VHS tape; slight scratching or wear on DVD.
  • Fair (FR): Basically plays, but may be obviously well-worn with some scratching or tape distortion.
  • Poor (P): Disc or tape is intact, but may be scratched or stretched. There may be skips or distortion or product defects.
Conditions Guide
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