Next Now: Trends for the Future

by Salzman, Marian
5 out of 5 Customer Rating
ISBN: 9780230600010
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Used - Trade Paperback - 9780230600010

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Overview

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.

  • Format: TradePaperback
  • Author: Salzman, Marian
  • ISBN: 9780230600010
  • Condition: Used
  • Dimensions: 8.89 x 0.83
  • Number Of Pages: 320
  • Publication Year: 2007

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