If Then: How Simulmatics Corporation Invented the Future

by Lepore, Jill
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ISBN: 9781324091127
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Used - Trade Paperback - 9781324091127

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Overview

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.
  • Format: TradePaperback
  • Author: Lepore, Jill
  • ISBN: 9781324091127
  • Condition: Used
  • Dimensions: 8.23 x 1.03
  • Number Of Pages: 432
  • Publication Year: 2021

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