Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide

by Flowers, Arhlene A.
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ISBN: 9780415748841
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Overview

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques.

Global Writing for Public Relations offers the following features:

    • Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization;

    • An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials;

    • Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences;

    • Storytelling skills that help writers craft compelling content;

    • Real-world global examples from diverse industries that illustrate creative solutions;

    • Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses;

    • Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and

    • Supplemental online resources for educators and students.

English is the go-to business language across the world, and this book combines the author's experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

  • Format: Trade Paperback
  • Author: Flowers, Arhlene A.
  • ISBN: 9780415748841
  • Condition: Used
  • Dimensions: 9.20 x 1.00
  • Number Of Pages: 486
  • Publication Year: 2015
Language: English

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