From an Idea to Nike: How Marketing Made Nike a Global Success

by Sichol, Lowey Bundy
4.7 out of 5 Customer Rating
ISBN: 9781328453631
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Used - Trade Paperback - 9781328453631

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Overview

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
  • Find out where the name Nike came from and how the famous swoosh became the signature logo.
  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan )
  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond
  • Format: TradePaperback
  • Author: Sichol, Lowey Bundy
  • ISBN: 9781328453631
  • Condition: Used
  • Dimensions: 7.40 x 0.40
  • Number Of Pages: 128
  • Publication Year: 2019

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