Designing for Growth: A Design Thinking Tool Kit for Managers

by Liedtka, Jeanne
4 out of 5 Customer Rating
ISBN: 9780231158381
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Used - Hardcover - 9780231158381

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Overview

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

  • Format: Hardcover
  • Author: Liedtka, Jeanne
  • ISBN: 9780231158381
  • Condition: Used
  • Dimensions: 8.50 x 0.90
  • Number Of Pages: 248
  • Publication Year: 2011

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