Content Strategy for the Web

by Halvorson, Kristina
4.8 out of 5 Customer Rating
ISBN: 9780321808301
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Overview

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
  • Format: TradePaperback
  • Author: Halvorson, Kristina
  • ISBN: 9780321808301
  • Condition: Used
  • Dimensions: 9.00 x 0.48
  • Number Of Pages: 197
  • Publication Year: 2012

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