Co-Opetition

by Brandenburger, Adam M.
3.1 out of 5 Customer Rating
ISBN: 9780385479509
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$5.99
Used - Trade Paperback - 9780385479509

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Overview

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.


Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

  • Format: TradePaperback
  • Author: Brandenburger, Adam M.
  • ISBN: 9780385479509
  • Condition: Used
  • Dimensions: 9.20 x 0.70
  • Number Of Pages: 304
  • Publication Year: 1997

Customer Reviews