HPB Flagship 5803 E Northwest HWY Dallas, TX 75231
Store Hours:
Monday 9 AM -10 PM
Tuesday 9 AM -10 PM
Wednesday 9 AM -10 PM
Thursday 9 AM -10 PM
Friday 9 AM -10 PM
Saturday 9 AM -10 PM
Sunday 9 AM -10 PM
HPB Preston Village 13388 Preston Rd Dallas, TX 75240
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Richardson Heights 100 S Central Expwy Richardson, TX 75080
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Garland 3085 N George Bush Fwy Garland, TX 75040
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Plano 2440 Preston Rd Plano, TX 75093
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Las Colinas 7631 N MacArthur Blvd Irving, TX 75063
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Lewisville 420 E FM 3040 Lewisville, TX 75067
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Frisco 3221 Preston Rd Frisco, TX 75034
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Rockwall 959 E I-30 Rockwall, TX 75087
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB McKinney 3190 S Central Expwy McKinney, TX 75070
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Bedford 713 Harwood Rd Bedford, TX 76021
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB South Arlington 2211 S Cooper St Arlington, TX 76013
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Watauga 7620 Denton Hwy Watauga, TX 76148
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Mansfield 1551 Hwy 287 N Mansfield, TX 76063
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.
Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.
Innova
tors in design and students of psychology will learn:Who This Book Is For
Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector.Praise
"Bottlenecks' is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action." - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
"Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age." - John Dirks, UX Director and Partner, Blink UX"Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both." - Josh Lamar, Sr. UX Lead, Microsoft Outlook